There is definitely not a lot of good news out there as we edge into the one year anniversary of the financial crisis. Millions of us across the country are all over any personal expense that can be pared down or dispensed with. Most things discretionary have already been done in: Meals out-- forget about it. Fall's new clothes-- definitely not essential. New car--completely a thing of the past.
And yet... disaster and downgrading cry out for relief, or at
least some leavening.
As Frank Lloyd Wright put it so eloquently: "Give me the luxuries of life and I will willingly do without the necessities." While few of us can be as profligate as Wright in the face of repeated financial ruin, most of us crave a little luxury in our lives. And these days, that luxury better come with a pretty small price point.
Enter the Mrs. Meyer's Clean Day brand.
Delivering luxury in the most
mundane of product categories-- household cleaning supplies-- the Mrs. Meyer's brand provides a series of breakout products for those of us desperate for relief from the generic and the cheap. For a couple of bucks more than the name-brand-plain dishwashing liquids that come in ugly bottles filled with science fiction lab fluids emitting science fiction lab odors, you get this instead: Aromatherapeutic household cleaners scented with naturally occurring essential oils that are "refreshing, invigorating, and... pick-you-up." (per the label)
On top of all that, the product labels are wonderfully designed-- a combination of generic industrial and knowingly hip-- the products are biodegradable, are never tested on animals ("cruelty-free" again per the label), and just plain work well. Instead of covering your hands and cleaning your counters and wiping your plates with something that looks like the Klingons might have guzzled it in the last Star Trek movie, you have an experience that is refreshingly scented and retro cool and stays around the kitchen doing that over and over again for the next 6 weeks.
Perhaps Mrs. Meyer's products aren't quite at the level of Frank Lloyd Wright's obsession with grand pianos during personal ruin, but they are affordable luxuries. For two dollars more than Dawn or Palmolive or Joy or Dove you can feel as good about a necessity as you might about a luxury. Or as I believe one of the recent out-of-home ads for the Mrs. Meyer's brand puts it: "Work hard/smell nice/there are worse things in life."
--Timothy Cohrs
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